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How might we design experiences where people can be born happy, live healthy, and die with honor?


 AI Healthcare Communication Ecosystem

The haheho AI Healthcare Communication Ecosystem leverages artificial intelligence to enhance communication, education, and patient care within the healthcare sector, driving continuous service improvement to empower  both patients and medical staff.



We understand by
Healthcare Consulting

Service design consulting that enhances the hospital service experience for patients by addressing issues in the medical service delivery process.

Education

Training on communication methods between medical staff and service personnel within hospitals, as well as education on service experience design.

AI Solution

An AI-based healthcare communication solution developed based on haheho’s expertise in medical service design consulting and education

Globalization

An AI-based healthcare communication solution developed based on haheho’s expertise in medical service design consulting and education



Collaborating globally with the goal of designing healthcare that prioritizes patients, caregivers, and medical professionals


Annual VoCs
25,000+

We receive and analyze more than 25,000 VoC inputs from healthcare institutions, identifying patient challenges to provide innovative solutions

Annual Trainees 
2,000+

We conduct patient experience service design training for over 2,000 hospital professionals annually.


Medical Networks
34+

We partner with more than 30 major hospitals and healthcare service providers, sharing diverse case studies in patient experience service design.

Global Network
23+

Drawing on our domestic project expertise, we engage in research with a global network across 23+ countries, including the United States, Europe, and Southeast Asia

Previous Projects

2025


Seoul National University Dental Hospital

Consulting for Dental Service Design Based on Large-scale AI


NAVER

NAVER Care Call Exhibition at the Osaka Expo


Seoul Eunpyeong Hospital

Service Design for the Drug Rehabilitation Center


Kangwon National University Hospital

AI Agent Development for Cancer Care Ward


Kangwon National University Hospital

Spatial Consulting for the Cancer Care Center


Korea Health Industry Development Institute

ORchestra: Development of a Trustworthy Visual-Language Behavior Model for a Humanoid Surgical Assistant Robot


Korea Health Industry Development Institute

FLAME-ARK: Federated Learning-based Multimodal Foundation Model for Hospitals & AI Solutions


Samsung Electronics

PoC: Lifecare by Samsung DARWIN x Samsung Health


Samsung Welstory

WELFIT-AI Service Design: Gamification Based on Health Data


Eli Lilly Korea

“Maunjaro” Patient Experience Service Design

Publications


haheho Members


HAHEHO CEO
Hansol Paeng



Korea National University of Arts / Interaction Design BFA

Aalto University / Masters in Business Administration


Current

Ewha Woman’s University / Adjunct professor

Global Service Design Network - Korea Chapter / Co-founder

Korea Service Design Council / Vice President

Korean Hospital Association / Service Design Education Advisory


Past

Korea National University of Arts / Adjunct professor

The Care Company / Care eXperience TL (2019~2020)

Seoul Medical Center / Service Design TL (2015~2019)

Cyphics Co., Ltd / Service Design Team Leader (2010~2015)

Continuum Innovation / Milan, Italy / Designer (2010)

SK Planet / Human Centered Innovation Team / Designer (2008)




haheho Advisory Board


Medical Professionals
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Healthcare Business & Law
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Healthcare Service Technology
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haheho Networks


Contact 
haheho
main@haheho.co.kr
070-7379-0518

(주)하해호 HAHEHO Corp.

CEO: 팽한솔 Hansol Paeng

Tel: 070-7379-0518

Mail: main@haheho.co.kr